#WomenMakingWine 2023 pt 1 ft. Aimee Keushguerian, Pioneering Armenian Wine Producer

Welcome back to my third annual series featuring women in wine who are at the top of their game. This year we have the privilege of hearing from women in various roles – from business operations to winemakers, and even CEOs and Presidents. The accomplishments of women in a male dominated industry is worth celebrating not only on International Women’s Day, but all month and all year for that matter. These amazing women are paving the way for future generations of female leaders and powerhouses in wine. I hope you enjoy learning about their journey and winemaking philosophy and feel as inspired as I do to go after your dreams. Check back here for updates as I continue to roll out these interviews daily on Instagram.

First up, let’s travel by glass to Armenia to meet Aimee Keushguerian, winemaker and founder of Zulal Wines. Aimee established Zulal in 2017 and has been capturing the spirit and terroir of Armenian wine ever since. Fun fact: Zulal means “pure” in Armenian and that’s the perfect descriptor for Aimee’s wines. She works with rare indigenous grapes like Koghbeni from Tavush, Nazeli, Movuz, Tozot, and Karmir Kot from Vayots Dzor and Sireni from Artsakh to name a few. I had the privilege of tasting Areni and Voskehat which are signature Armenian grapes. These are quality wines that are incredibly unique and worth seeking out. There’s an emphasis on sustainable winegrowing at high elevation and the combination of extreme climate and volcanic soil gives Zulal wines their distinct character. Throughout its history Armenia has grown over 400 different varieties, but today only about 30 are grown commercially for wine and brandy. Here’s a quick guide to understanding the key styles of Armenian wine which you can find under the Zulal wine label.

Areni is a thick-skinned grape that grows in tight bunches and produces a medium-bodied red wine with bright acidity. It delivers bright red fruits like bing cherry, plum, pomegranate, and strawberry with undertones of black peppercorn. It’s a perfect balance of fruity and savory. If you’re into Pinot or Gamay, give this one a try. Zulal Areni is grown in the Vayots Dzor region on volcanic and limestone soil. Vines here sit at around 1,750 meters or about 5-6k ft in elevation. This is such an exciting wine to sip and incredibly captivating for $22.

Voskehat is Armenia’s signature white wine grape. It’s dry and ranges between light to medium bodied with acidity that refreshes the palate after every sip. It’s giving delicious apricot and peach blossom flavors with herbs, florals, and citrus. Zulal Voskehat is sustainably grown in the Vayots Dzor region atop volcanic and limestone soil at around 1,400 meters or ~4500 ft in elevation. Aimee ages this wine in stainless steel to maintain fruit purity. I have to callout that this wine comes from vines that are own-rooted and between 50-100 years old! I cannot believe this one retails for $19.

A little bit about the historic Armenian wine region…

Let’s first acknowledge the fact that Armenia is one of the oldest wine producing regions in the world! Armenian wine is made in the Republic of Artsakh which is in the region of South Caucasus – also known as “the cradle of wine.” Traces of ancient winemaking date back some 6,100 years! Some historians have shared that after Noah’s Ark landed on Mount Ararat, he planted Armenia’s first vineyard. How amazing is that? If you want to experience wine in spiritual way, this is a great place to start. To say that war has impacted the wine industry here would be an understatement. Armenian wine culture has faced many setbacks, but Aimee believes that Armenian wine is going through a renaissance…. And I trust her!

Without further ado, hear more from Aimee.

Me: What makes Armenian so special from your POV?

Aimee: “Armenia’s wine industry is currently going through a renaissance. In the last decade, we have seen century old vineyards being revitalized, new brands created, ancient varieties re-discovered, and an explosion of a modern wine culture. There aren’t many winegrowing regions that are having this big of an industry growth, so it’s a very exciting time to be here.”

Me: Out of all the delicious wines you make, is there a favorite release or a favorite food pairing you’d like to share with us?

Aimee: “Zulal was founded to experiment with rare and almost lost indigenous grape varieties. I recently released a limited edition wine crafted from the Armenian grape, Karmir Kot, which was the first single varietal, micro-vinification of this variety. Our genetic diversity of grape varieties is vast, but during the soviet times, due to the planned economic structure, our winemaking was essentially halted. Re-discovering old grape varieties is super exciting, and my main motivator to push the knowledge of our terroir foreword.”

Me: Can you share more about the terroir in which you are working with?

Aimee: “The Armenian terroir can be defined by four differentiating factors. Our ancient tradition of winemaking, indigenous grape varieties, volcanic soil, and high elevation vineyards. All these factors combined, create a terroir that is unlike any other in the world.”

Thank you so much, Aimee! Your story, perspective, and wines are truly worth celebrating. We look forward to supporting your brand and future releases.

If you are interested in tasting Zulal Wines here is the link.

Thanks for sipping with us!

@smashleythegrape | The Social Grapes LLC

Wine365, a better way to shop for wine.

White wine for summer is not a groundbreaking concept. You know what is? Whites from around the world in one delicious shipment. Wine365 is a newly launched website that offers various types of wine bundles. The thing that sets Wine365 apart from the rest of the online wine shop world is this: engaging, educational content in every media form. That’s right! In addition to accessing over 80+ of the world’s best producers, you can learn from the industry’s top professionals through blog posts, videos, and podcasts. It’s one of the best resources around if you’re ready to take your passion for wine to new levels and turn it into an official hobby.

We recently enjoyed the “Crisp White” three pack and made some amazing appetizers at home to liven up our outdoor summer happy hour. Roasted grape and honey crostini as well as caprese orzo kept the vibe refreshing and we immediately felt transported to Italy and Argentina by glass. Recipes for both at the end of this blog! But first, let’s dive into each bottle starting with an incredibly refreshing Sauvignon Blanc from Mendoza, Argentina.

Bodega Norton Select Sauvignon Blanc harvested in 2021

Argentina is the fifth largest wine producing country and has so much to offer. If you think Mendoza is only for Malbec, think again. While 75% of vineyards are planted to Malbec, there are lots of wines to discover… about 1,300 so to speak. There are 104 official wine appellations in Argentina which are called Geographic Indications (GI for short). Most vineyards here are planted at about 4,500 ft above sea level. Higher elevation leads to more direct sunlight during the growing season and results in fantastic natural acidity, optimal ripeness, and structure. Located along the foothills of the Andes Mountains, Bodega Norton is one of the first wineries in this area and some of the vines on the estate have been around for 80 years! With that said, this estate gets really interesting soil types influencing the wines as well as that refreshing acidity from higher elevation. Bodega Norton is crafting a one-of-a-kind, crowd-pleasing Sauvignon Blanc with a Mendoza flare. Honestly, I love this wine for you… especially this time of year!

Villa Matilde “Rocca dei Leoni” Falanghina IGT

Next, we’re traveling by glass to my beloved Italia to learn more about the next bottle in this shipment: Villa Matilde “Rocca dei Leoni” Falanghina IGT. Located in Campania, Italy is Beneventano IGT which is a key appellation in Campania and often referred to as “the earthy” side of the region. Let’s pause here for a second to decode IGT because it’s an important part of Italian Wine Labeling. IGT stands for Indicazione Geografica Tipica and it was introduced in 1992. Prior to 1992 many wines failed to qualify for DOC or DOCG status, but not because of poor quality… it was a result of the grapes being used. If the blend didn’t mean the minimum of 85% sanctioned grapes in their blend, they could not receive the classification. IGT allows producers to craft wine with a little more freedom – great quality meets really cool and underrated grapes for any given region. Ok, shifting back to the wine now – Falanghina is the grape and Villa Matilda has made this single varietal. It’s the signature white of Campania and definitely worth getting to know. Falanghina is an ancient Italian grape with Greek origins, so it’s as Mediterranean as it gets and we love that! The vines thrive in the porous volcanic soils around Mount Vesuvius with the warm Mediterranean climate. When I think about crisp Italian white wines, this is it. It’s giving lovely flavors of lemon zest, citrus blossom, stone fruits, ashy minerality with a touch of honey and almond. It’s dry, medium-bodied, and balanced with elevated acidity. This wine is a conversation starter so be sure to share with friends!

The Seeker Pinot Grigio 2021

Let’s head to the northeast corner of Italy where Pinot Grigio rules the land in Veneto! Our final bottle in the shipment is The Seeker Pinot Grigio. Veneto is an anomaly to me because it’s smaller than Italy’s other popular regions such as Piedmont, Tuscany, Sicily, and Puglia but it’s producing more wine than any of them! I guess you could say it’s small but mighty. If you’re reading this and wondering if Pinot Gris and Pinot Grigio are the same, the answer is yes. Same grape from different countries and both share genetics with Pinot Noir and Pinot Blanc. Pinot Grigio from Veneto is benchmark for this variety. Veneto is cooler in climate due to alpine influence which leads to lean, crisp wines. I love Pinot Grigio for it’s spritzy essence, fresh citrus, and lean persona. The Seeker has done a terrific job in seeking out top-quality wines from the regions that grow them best and bringing them to market on a global scale. This wine is made with grapes planted atop hillside vineyards that sit 750 feet above sea level on well-drained, mineral-rich soil. The final result is fresh, vibrant, and crisp with flavors of white nectarine, green apple, Meyer lemon, and citrus zest. It’s an everyday kinda wine and one that should always be in stock in your wine fridge.

As for the pairings….

I love finding a couple easy recipes that pair with a few different wines in the lineup and this has got to be one of my best! As I mentioned earlier, we made caprese orzo and roasted red grape crostini with honey. These two small plates played incredibly well with all three whites. *chefs kiss*

The original recipes can be found on this blog as well as here. One thing to note, we doubled upped the herbs in the roasted grape recipe because well… we love herbs! We also used homemade lavender olive oil instead of regular olivo and holy smokes that made this a showstopper. Either way, these pairings and of course the wines are perfect for your summer soirees. You can save 10% with my code SMASHLEY and once again, here’s the link.

Thanks for sipping with us!

@smashleythegrape | The Social Grapes

Sauv Blanc, hold the alcohol.

Introducing the world’s first alcohol-removed Sauvignon Blanc from Marlborough, New Zeland: Geisen 0%!

The Why:

YOU GUYS! I am so excited about this for several reasons. First of all, I’m a lady who plans on growing a family and I’m also an avid wine drinker. Having gone through one pregnancy, let me tell you… alcohol removed wine is a real treat! Surprisingly, I loved taking a break from alcohol for 9 months and instead sipped on delicious mocktails and alc-removed wine; that’s not to say I didn’t think about wine from time to time. The one I missed most during my pregnancy was Sauvignon Blanc – probably because I had intense cravings for all things citrus throughout the second and third trimesters. Sauvignon Blanc from Marlborough is known for being deliciously tart with flavors of lemon juice, lemongrass, lime, grapefruit, pear, and passionfruit – basically all the things this mama bear craved! Also, if you’re nursing and on the fence about whether or not to consume wine, because lets be honest there are arguments on both sides, this is a really great option! Secondly, dry January is becoming a very real trend and I actually love this concept. Greg and I decided to partake in a modified version we’re calling *damp* January. We’ve cut out alcohol Mon – Wed, allowing ourselves to open bottles Thurs – Sun. I’m not gonna lie, some days are harder than others which is why this option of alcohol-free wine excites me! For us, wine isn’t just about getting a nice little buzz. We enjoy the social aspect and how it reminds us to slow down and take time to relax. We also enjoy food and wine pairings – a great way to treat yo’ self for surviving parenting + work during a pandemic day in and day out. Giesen 0% allows us to do all of this while sticking with our goal of cutting out the buzz part-time. Lastly, the Giesen brothers have a great reputation for making fantastic wine from the top Sauvignon Blanc regions of Wairau Valley and Awatere Valley in Marlborough, New Zealand for almost four decades. Marlborough is at the top of my list for wine travel once the pandemic ends!

The How:

Giesen uses premium, full-strength Sauv Blanc in their process and combines tradition with modern technology known as an advanced spinning cone. Spin cone technology contains upside cones – half of which spin while the other half are fixed. In an environment that feels like it’s in a vacuum, cones start to spin until wine transforms into thin liquid films. A cool vapor-like element rises from the wine, carrying the yeasts and volatiles away from the liquid film. Using this advanced tech, first the aromas are removed followed by the alcohol. Aromas are collected reintroduced into the wine so you don’t miss out on the enticing nose. The final blend of Sauvy B grape juice + natural yeasts adds texture and body. This results in a dry, refreshing, aromatic, and delightful wine sans alcohol.

The Where:

More on Marlborough because if you love Sauvignon Blanc, you need to explore this region since Sauvy B makes up a majority of the plantings here. Most vineyards are planted to either Awatere Valley and Wairau Valley which is the larger of the two. In Wairau, the days are long and sunny, resulting in tropical flavors in the wine. It’s an interesting spot though… there are many sub-valleys that have different altitudes and aspects, so producers have various elements to work with. On the other side, we have Awatere Valley which is drier, cooler, and windier than it’s big sister. This makes a style of wine with pronounced herbaceous flavors and higher acidity. Giesen uses Sauvignon Blanc grapes from both regions, so you get the best of both worlds: passionfruit, pineapple, lime zest, lemongrass, grapefruit, and green bell pepper. It’s high in acidity, crisp, and light – medium bodied. I would pair this with a salad or chips and guacamole. Of all the alcohol removed wines I’ve tried, and I have tasted my fair share, this is the best!

This wine glass was specifically made for sipping Sauv Blanc – highly recommend trying this!

Thanks for sipping with us!

The Social Grapes

Follow me on Insta for daily wine inspo @smashleythegrape

Digital Wine Boutiques

For the Modern Wine Lover

We’ve said this before and I’ll say it again: experience and connection are two of the greatest components in tasting wine. We love visiting wine country because of the hospitality, passion, scenery, and history. That’s also where we purchase 90% of our wine. So what do we do when the cellar is dry, our next wine club shipment is pending, and we’re craving something new? Glad you asked! In our house there are only 2 acceptable shopping methods: our local bottle house and online wine shops. Sure, BevMo has some great deals and a few good staples – but you can do better! There’s a community of passionate people who have curated a worldly and well-rounded wine offering. So, today I’m writing to encourage you to “be better than the Gap” (#CrazyStupidLove fans where you at?) and shop for wine online with a small business!

Shopping for Wine Online

There are plenty of big retailers on the web where you can buy wine, but as you all know, we prefer a more personal touch. We’re excited to have found a great option and to share with you all some background deets on one of the friendliest online wine shop owners out there: Mike Melançon at www.winesplurge.com

Wine Splurge and The Social Grapes share a common beginning: an appreciation for wine. Mike started out by hosting wine tasting events at work. With each tasting Mike was asked where the bottles could be purchased – short answers include Wine Exchange, Hi Times, Total Wine, or directly from the wineries. Since he was doing the selling, he wanted to launch an online store to compliment the tasting events. In 2018, Wine Splurge received a license to sell wine online. Since the launch they’ve added over 100 different wines with a couple of verticals. Mike’s family is involved too. His wife Pam helps sample wines before purchasing for the store. Their son Andrew samples wine while their daughter Rachel takes photos for the website and social media. We love family operated wine businesses and this one fits the bill!

If you’re like me, online shopping gives you a thrill! Idk why – perhaps this is something scientists should study – but it’s true. I’m particularly interested in seeing what happens inside my brain when the words “free shipping” flash across the screen. Wine Splurge ships wine free of charge to CA, LA, NH, NM, NV, OR & WY.

There are two wino friendly ways to shop for the perfect wine:

  1. Wine Type (Red/White/Sparkling) -> Grape Varietal -> Bottles
  2. Country -> Wine Region -> Sub-appellation -> Bottles

If that still seems intimidating or you’re not entirely sure what you’re looking for, Wine Splurge can help with that too. We started chatting with Mike about the types of wine we like and mentioned some varietals we are interested in exploring a little. He curated a list of three bottles and sent them our way! Now that’s the kind of wine buying experience we love. Thanks Mike!

Wine Splurge Wine Reviews

Here are some of the wines we recently tasted from www.winesplurge.com

2014 Albariño which is a white wine from Rías Baixas, Spain
Produced by Marques de Vizhoja
Torre la Moreira Albariño

Appearance: clear, medium intensity, straw-yellow
Nose: green apple, pear, honeydew melon, citrus zest
Palate: herbaceous, grapefruit, earthy minerals, dry, light-bodied, high acidity
Conclusion: Very good- especially at this price!

2012 Estate Pinot Noir
Produced by Irvine Family Vineyards
Rogue Valley, Oregon

Appearance: clear, medium intensity, ruby
Nose: candied red cherry, spice, vanilla, earthiness
Palate: plum, cherry, vanilla, forrest floor, dry, light-bodied, high acidity
Conclusion: Outstanding – silky smooth!


2015 “Sweetwater” Cabernet Sauvignon
Produced by Levendi Winery
Oakville AVA, Napa, CA

Appearance: opaque, intense, deep purple
Nose: red cherry, fresh floral, hints of green bell pepper, sweet oak
Palate: blackcurrant, cherry, coriander, floral, dry, full-bodied, high acidity
Conclusion: Outstanding – velvety soft tannins. Great price for a Napa Cab!

This is one of our go-to spots when we’re interesting in trying new varietals from new places. Stay tuned for our next shopping post – we will share our favorite wine boutiques in real life!

Thanks for sipping with us!

The Social Grapes

IG: @smashleythegrape