#WomenMakingWine part 3 ft. Saile Ramirez, CEO of Hammeken Cellars

Welcome back to my third annual series featuring women in wine who are at the top of their game. This year we have the privilege of hearing from women in various roles – from business operations to winemakers, and even CEOs and Presidents. The accomplishments of women in a male dominated industry is worth celebrating not only on International Women’s Day, but all month and all year for that matter. These amazing women are paving the way for future generations of female leaders and powerhouses in wine. I hope you enjoy learning about their journey and winemaking philosophy and feel as inspired as I do to go after your dreams. Check back here for updates as I continue to roll out these interviews daily on Instagram.

Our next virtual interview is taking us all the way to Spain to meet with Saile Ramirez, CEO of Hammeken Cellars. This winery approaches traditional Spanish wines with a modern mindset. Hammeken was established in 1996 by Nicholas Hammeken who had the vision to use native Spanish grapes from the best sites throughout the country to deliver fresh, approachable wines while focusing on lesser known varietals and regions. The winemaking team is made up of 6 winemakers headed by Marcelo Morales, wine director with over 20 years of winemaking experience. The winemaking team partners and works closely with various Spanish growers to source fruit from over 20 regions after meticulously selecting quality fruit down to the row and block. This approach to producing wine means there’s a little something for every palate — from Cava to Rosado, Albarino to Tempranillo, Moscato to Verdejo and many more. Hammeken is truly a one stop shop for anyone who wants to dive into the world of Spanish wines. I’ve been preaching this for a while… Spain is at the top of my list of value regions to explore! This is your sign to jump on the Spanish wine trend here!

This modern approach to producing wine is really exciting and reinventing wine production and could not happen without the right leadership, which brings us back to Saile. Without further ado, here is an interview that my friends at Gregory + Vine PR were kind enough to share with us.

Q: What did you want to be when you grew up? What were your childhood aspirations?

Saile: I have always been attracted to numbers. I remember saying to my parents I wanted to
do something where I could use my calculator every day! Of course, when I was very little,
I had a crazy dreams (as I love music & dancing so much) I dreamt on being a professional
dance teacher!
When I entered mid-school I really found myself curious as to how a company/business
works. I suppose because my mom was always thinking about new business ideas – she
had an intense entrepreneurial spirit, but as she was kept very busy with three kids she
rarely had the time to work on making those ideas a reality. I was always ready to help
my dad to count money, to make the “family financial organization of the month” with
my mom, visit banks, etc..
I had a favorite uncle running a freight company so my holidays from school I just wanted
to visit him and be in his office to learn all I could. I was always trying to sell him the idea
that I was going to be his “person”; that I would take the lead of the company after I
graduated from University.

Q: How did you find your way to Hammeken Cellars? Would you share a bit about your
wine journey?
Saile: It’s been a journey full of hard work. After my MBA studies, I knew I needed to be part of
the strategic & financial part of a business, but how would I make it there? I was eager
to for an opportunity in Europe as it would be a chance to branch out and develop myself,
but only a few doors are open if you are unexperienced, a woman and an immigrant! So
I was lucky enough that an amazing Wine Producer – Hammeken Cellars – gave me my
chance!
Since I started with Hammeken, I have worked in all the departments across the company:
from logistics to customer service to marketing and PR to sales support. Finally I found
myself faced with an opportunity to work where I’ve always felt I belonged – figures &
management. I was blessed with the chance and I worked hard to always overdeliver. The
experience of having a mental map of how all the parts of the company work has been
invaluable in helping me to where I am now.
Wine has so much go into it – so much hard work and tons of people involved – from the
vineyards to the final product our consumers enjoy so much. Hard work and doing what
we love are the common thread for all of us at Hammeken.

Q: What has it been like for you as a woman to be in an elevated role in a male-dominated
industry?
Saile: Women in the wine industry are mostly in marketing, administrative, and tourism roles.
Seems like other divisions, such as boards, management, winemaking are statistically still
far from gender equality. I have had the pleasure of meeting amazing women in many
different roles and, to my perspective, it is not about the gender, but about being
outstanding and simply the best at what you do.
I reckon, it is always a harder path for women to prove we can have the same
commitments, knowledge and strength to participate in quality wine talks, like any other
male specialist. But lately the amount of women finding their space in the industry has
increased considerably. I must admit I have faced disappointment many times when I
show up for a meeting or important event instead of a male colleague and have to deal
with comments trying to diminish my role or power – you just learn to cope with it.
I have also seen many women be extremely strong, to protect themselves and try to prove
that they can be as strategic and tough as a man.
Luckily, I have been surrounded by many supporters that have never felt intimidated and
I haven’t let negative comments bring me down. Most importantly I try not to change who
I am – I speak loudly and keep my head up; if you know what you are doing, be sure of
yourself, they will listen!

Q: What makes Hammeken Cellars special or different than other Spanish wine
producers?
Saile: Definitely our philosophy. The founder, Nicholas Hammeken, set the bar very high when
he decided to make a disruptive interpretation of Traditional Spanish wines. Our team of
winemakers together with our Innovation team delivers a very unique collection of highquality wines that are easy to understand and approachable for the consumer.
We are a one stop solution. Wine industry professionals need a reliable, solid, quality
partner. We work with 18 appellations, seven winemakers traveling around Spain,
designers, logistics coordinators and all the back of house support we might need – that is
hard to beat!

Q: What are your goals as CEO for Hammeken as a brand?
Saile: I picture Hammeken Cellars, cementing the philosophy of the company, being disruptive
and being recognized as trend-setters in the Spanish wine industry. Innovation is the key
for this.

Q: What advice would you give your younger self?
Saile: I would say, enjoy a bit more of each stage of life, loosen up – it’s fine to allow yourself to
make mistakes once in a while.

Thanks so much to the Gregory + Vine team for connecting us with Saile and introducing us to the exceptional, wide portfolio of Spanish wines from Hammeken Cellars. I have to admit, this 100% boxed tempranillo was great! Checkout my post and wine review with notes here.

Thanks for sipping with us!

@smashleythegrape | The Social Grapes LLC

#WomenMakingWine 2022 part 4: Remi Cohen, CEO of Domaine Carneros

Welcome back to my second annual series featuring women in wine who are at the top of their game. This year we have the privilege of hearing from women in various roles – from business operations to vineyard management, cellar masters to winemakers, and even CEOs/Presidents. The accomplishments of women in a male dominated industry is worth celebrating not only on International Women’s Day, but all month and all year for that matter. These amazing women are paving the way for future generations of female leaders and powerhouses in wine. I hope you enjoy learning about their journey and winemaking philosophy and feel as inspired as I do to go after your dreams. Check back here for updates as I continue to roll out these interviews daily on Instagram.

Follow me to Napa Valley to chat with Remi Cohen, CEO of Domaine Carneros

To know me is to know this: I love sparkling wine and I love Napa Valley. Our next feature is absolutely a perfect fit for this series because we’re heading to Domaine Carneros in Napa Valley to chat with Remi Cohen, CEO. Carneros is located at the intersection of Napa and Sonoma Valley around the southern foothills of the Mayacamas Mountains. It’s close in proximity to San Pablo bay, so these two attributes give Carneros a much cooler and wetter climate than other AVAs around Napa Valley. As many of you know Pinot and Chardonnay thrive in cool climates, making this a mecca for traditional method sparkling wine. The family behind Champagne Taittinger established Domaine Carneros back in 1987. You can expect elegant, balanced sparkling wine and Pinot Noir with grower quality that can age beautifully and drink exceptionally today.

Domaine Carneros is one of the first wineries I visited when my love for wine really started taking off. The estate will take your breath away as will the wines and hospitality. I strongly believe that every enthusiast should subscribe to a sparkling wine club, and this is an excellent option! The Social Grapes invests in more than just wine… we fall for the stories behind the bottles, sense of community, and positive impact. It was a pleasure to learn that Remi is cultivating an inclusive culture at Domaine Carneros while encouraging women to excel in their wine careers and delivering some of the coolest guest experiences. Read below about an opportunity to saber at the winery aka the best way to open a bottle. I hope this inspires you to choose Domaine Carneros Brut Rosé or just about anything from this portfolio of wines, honestly you can’t go wrong here.

Without further ado…

Ashley: Can you describe Domaine Carneros for us without describing the wine?

Remi: Domaine Carneros is an idyllic landmark chateau with breathtakingly beautiful views nestled among the rolling vineyards of the Carneros region of Napa Valley. Founded by the Taittinger family behind Champagne Taittinger, Domaine Carneros evokes the elegance and tradition of Champagne with the spirit of California and prides itself on estate vineyards, progressive sustainability initiatives, and a history of women in leadership.

Ashley: Were you inspired by other successful women in the wine industry when you began?

Remi: Coincidentally, I met Eileen Crane, Domaine Carneros’s former CEO and founding winemaker, in 2001 at the beginning of my career and found her to be very inspirational. Eileen is a pioneer for women in the wine industry. There were very few women winemakers in California when she was appointed to the role of founding winemaker for Domaine Carneros. At the time, Eileen already had a decade of experience working with sparkling wines, first as assistant winemaker at Domaine Chandon and then establishing Gloria Ferrer. She was perfectly suited for the position at Domaine Carneros and having been inspired by champagne to pursue a career in sparkling wine, it was a dream for her to be able to work with the family behind the prestigious Champagne Taittinger and progressive of the family to choose her.

I have admired the work of many women in the industry and in fact felt that the generation before me, Eileen’s generation, had largely done the work to prove that women can be among the best winemakers, vineyard managers, and industry executives. It wasn’t until later in my career that I realized that there is still a significant disparity in the quantity and compensation of women in senior winemaking and executive roles and that more progress is needed. 

Ashley: How can women support other women in the wine industry?

Remi: I think the most impactful way to support other women in the industry is to mentor women who are looking to advance in their careers. In general, creating a network of successful women in your life is an excellent foundation.

Ashley: How has the industry evolved over the last 10 years?

Remi: A lot of progress has been made in recent years bringing awareness to the lack of diversity in leadership positions in the industry, but more work needs to be done. As an example, it is interesting that there has been an approximately equal number of men and women enrolled in the viticulture and enology program since I was at UC Davis twenty years ago. Now, some enology programs have even more women enrolled than men so it demonstrates that women are interested and getting involved in the wine industry more than ever before.

However, a significant disparity still occurs in senior winemaking and senior management positions. In fact, a survey in October 2020 by Wine Business Monthly showed that 49% of assistant winemakers were women, whereas only 29% of winemaking directors are women. Even worse, only about 20% of winery general managers and CEO’s are women. Other studies have shown this to be even less.

It will require effort from the industry to encourage more women to advance to more senior positions within their companies and to be considered for top positions during the hiring process. This will involve companies institutionalizing diversity and inclusion along with mentorship opportunities. The industry’s work needs to extend beyond gender parity and work towards overall diversity and inclusion.

Ashley: As CEO, what do you see as the most important part of running your business?

Remi: I’ve worked in many different roles in the wine industry, starting as a viticulturist in the vineyard and then working in nearly every department before moving into general management. When I started as CEO at Domaine Carneros, I dived into human resources and talent management, emphasizing the importance of the people and the culture at the winery. About a decade ago, the winery embraced Zingerman’s style of management which entails open book management where all employees have visibility into the company’s finances and encourages a culture of employee engagement and advancement. To build upon these tenets, we have launched a mentorship program where employees have an opportunity to be mentored by members of our management team. We provide opportunities and programs for career advancement, learning skills in and outside of core responsibilities, and internal promotions. We have recently launched the Le Rêve Scholarship program with both the University of California at Davis and the Culinary Institute of America, providing support for diverse students focusing their trajectory on promoting diversity and sustainability while attending the wine graduate programs at these partner institutions. 

Ashley: What goals are you still working towards in your career and for the brand?

Remi: At Domaine Carneros, we strive to provide the most memorable sparkling wine experience. We are always looking at ways to create more meaningful and memorable experiences for our hospitality offerings. Some recent examples include that our Bubbles & Bites tasting menu now changes seasonally, highlighting flavors of cuisines from around the globe to illustrate just how versatile sparkling wine can be. We’ve also introduced an exciting experiential tasting called The Art of Sabrage.  It includes a tasting of four wines, an abundance of local cheeses & charcuterie, and is topped off with a sabering demonstration!  Everyone is in celebration mode, so we’ve also developed a concierge-style custom tasting called Your Ultimate Carneros to help plan the perfect wedding proposal, birthday, anniversary, or anything that needs a special touch. You can see we are always creatively updating our guest experience which is something I have enjoyed working on with our team. For me personally, it is rewarding to be at a time in my career where I can give back to the community by mentoring others and developing scholarship and philanthropy programs with the team at Domaine Carneros.

Remi, thank you so much for taking the time share your insight and story with us. I think we can all agree, across any industry, it’s incredibly motivating to see a woman as CEO. Here’s to those who have come before us and those who are sending the ladder down from the top, here’s to you!

Thanks for sipping with us,

The Social Grapes | @smashleythegrape