Digital Wine Boutiques

For the Modern Wine Lover

We’ve said this before and I’ll say it again: experience and connection are two of the greatest components in tasting wine. We love visiting wine country because of the hospitality, passion, scenery, and history. That’s also where we purchase 90% of our wine. So what do we do when the cellar is dry, our next wine club shipment is pending, and we’re craving something new? Glad you asked! In our house there are only 2 acceptable shopping methods: our local bottle house and online wine shops. Sure, BevMo has some great deals and a few good staples – but you can do better! There’s a community of passionate people who have curated a worldly and well-rounded wine offering. So, today I’m writing to encourage you to “be better than the Gap” (#CrazyStupidLove fans where you at?) and shop for wine online with a small business!

Shopping for Wine Online

There are plenty of big retailers on the web where you can buy wine, but as you all know, we prefer a more personal touch. We’re excited to have found a great option and to share with you all some background deets on one of the friendliest online wine shop owners out there: Mike Melançon at www.winesplurge.com

Wine Splurge and The Social Grapes share a common beginning: an appreciation for wine. Mike started out by hosting wine tasting events at work. With each tasting Mike was asked where the bottles could be purchased – short answers include Wine Exchange, Hi Times, Total Wine, or directly from the wineries. Since he was doing the selling, he wanted to launch an online store to compliment the tasting events. In 2018, Wine Splurge received a license to sell wine online. Since the launch they’ve added over 100 different wines with a couple of verticals. Mike’s family is involved too. His wife Pam helps sample wines before purchasing for the store. Their son Andrew samples wine while their daughter Rachel takes photos for the website and social media. We love family operated wine businesses and this one fits the bill!

If you’re like me, online shopping gives you a thrill! Idk why – perhaps this is something scientists should study – but it’s true. I’m particularly interested in seeing what happens inside my brain when the words “free shipping” flash across the screen. Wine Splurge ships wine free of charge to CA, LA, NH, NM, NV, OR & WY.

There are two wino friendly ways to shop for the perfect wine:

  1. Wine Type (Red/White/Sparkling) -> Grape Varietal -> Bottles
  2. Country -> Wine Region -> Sub-appellation -> Bottles

If that still seems intimidating or you’re not entirely sure what you’re looking for, Wine Splurge can help with that too. We started chatting with Mike about the types of wine we like and mentioned some varietals we are interested in exploring a little. He curated a list of three bottles and sent them our way! Now that’s the kind of wine buying experience we love. Thanks Mike!

Wine Splurge Wine Reviews

Here are some of the wines we recently tasted from www.winesplurge.com

2014 Albariño which is a white wine from Rías Baixas, Spain
Produced by Marques de Vizhoja
Torre la Moreira Albariño

Appearance: clear, medium intensity, straw-yellow
Nose: green apple, pear, honeydew melon, citrus zest
Palate: herbaceous, grapefruit, earthy minerals, dry, light-bodied, high acidity
Conclusion: Very good- especially at this price!

2012 Estate Pinot Noir
Produced by Irvine Family Vineyards
Rogue Valley, Oregon

Appearance: clear, medium intensity, ruby
Nose: candied red cherry, spice, vanilla, earthiness
Palate: plum, cherry, vanilla, forrest floor, dry, light-bodied, high acidity
Conclusion: Outstanding – silky smooth!


2015 “Sweetwater” Cabernet Sauvignon
Produced by Levendi Winery
Oakville AVA, Napa, CA

Appearance: opaque, intense, deep purple
Nose: red cherry, fresh floral, hints of green bell pepper, sweet oak
Palate: blackcurrant, cherry, coriander, floral, dry, full-bodied, high acidity
Conclusion: Outstanding – velvety soft tannins. Great price for a Napa Cab!

This is one of our go-to spots when we’re interesting in trying new varietals from new places. Stay tuned for our next shopping post – we will share our favorite wine boutiques in real life!

Thanks for sipping with us!

The Social Grapes

IG: @smashleythegrape

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